The franchise management portal for HelloSugar's 270+ locations. 180 users across franchise owners, corporate staff, and support teams. Built and maintained as the sole developer.
As a franchisee, I was dealing with the same frustrations every other owner had. Training videos on Kajabi. Support requests on Monday boards. SOPs in Google Docs. Updates buried in email chains. Files everywhere. There was no single place for the network to go.
Franchise owners were missing updates. Corporate was answering the same questions over and over. Nobody knew where to find anything.
I built what I needed first as a franchise owner, then talked to other owners across the network to understand what they were struggling with. The feedback was consistent: too many tools, nothing connected, updates getting lost. I pitched the idea to Austin, HelloSugar's CTO, with a wireframe and a plan for how it could scale.
Every feature came from a real conversation with a franchise owner or a problem I experienced myself. Nothing was built on assumption.
I built what I needed first, then talked to other franchise owners to see how it could be better. The answer was always the same: just put everything in one place and make it simple.
I chose vanilla JavaScript with Supabase on the backend. No framework overhead. Fast to build, easy to maintain as a solo developer. Google OAuth handles authentication. The admin dashboard lets corporate update the homepage, manage users, and publish events without touching code.
Every feature came from a real need. Franchise owners needed to submit support tickets, so I built a ticketing system. They wanted a way to vote on improvements, so I built Voice. Corporate needed training videos with searchable transcripts, so I built that too.
Hello Central is now the daily hub for the entire HelloSugar network.
Replaced Kajabi, Monday.com, Google Docs, email chains, and scattered files with a single platform. Designed, built, and maintained entirely as the sole developer.