← All projects
2025 — Present

Hello Central

The franchise management portal for HelloSugar's 200+ locations. 177 users across franchise owners, corporate staff, and support teams.

Hello Central — homepage view

The problem

As a franchisee, I was dealing with the same frustrations every other owner had. Training videos on Kajabi. Support requests on Monday boards. SOPs in Google Docs. Updates buried in email chains. Files everywhere. There was no single place for the network to go.

Franchise owners were missing updates. Corporate was answering the same questions over and over. Nobody knew where to find anything.

Slack conversation pitching the Hello Central idea to Austin
Slack conversation pitching the idea to Austin

The approach

I built what I needed first, then talked to other franchise owners to see how it could be better. The answer was always the same: just put everything in one place and make it simple.

I chose vanilla JavaScript with Supabase on the backend. No framework overhead. Fast to build, easy to maintain as a solo developer. Google OAuth handles authentication. The admin dashboard lets corporate update the homepage, manage users, and publish events without touching code.

Every feature came from a real need. Franchise owners needed to submit support tickets, so I built a ticketing system. They wanted a way to vote on improvements, so I built Voice. Corporate needed training videos with searchable transcripts, so I built that too.

Hello Central course module
Training courses with lessons and progress tracking for franchise owner certification
Hello Central video library
Searchable video library with training content and transcripts
Hello Central support ticketing
Support ticketing system for submitting and tracking issues with corporate
Hello Central Voice board
Voice board where franchise owners post ideas, vote, and discuss improvements

Impact

The entire HelloSugar network runs through Hello Central every day.